Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Accuracy in both big-picture and fine-grained analysis.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

JANUARY 7, 2015

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. But at the end of the day, you know what companies still really care about?

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. But at the end of the day, you know what companies still really care about?

SEO 60

SEO Findability Skills Paid Search 60

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores. What is it for you?

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores. What is it for you?

Klout 30

Klout Paid Search Analysis Small Business 30

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Keyhole.co

MAY 18, 2023

58 million companies have a LinkedIn presence. 18% use it specifically to follow brands and companies. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Know what’s trending on Twitter LinkedIn 61. Only 16.2% of LinkedIn users are active daily.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? You can uncover new opportunities by conducting in-depth competitor analysis with a share of voice lens. Tools like Sprout already include news outlets and blogs in their analysis, so you just need to select the appropriate filters to narrow down the results on media mentions.

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 13, 2022

You can also think of it as when social listening meets competitive analysis. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Social budgeting. Customer engagement.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. If your company does business in Europe, this is an essential trend to address, as two bloggers noted.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2012

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. How Social Media Affects Content Relevance in Search : Why is social media so important? Hire a company or check out this guide for how to DIY. Get more reviews, people!

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Ahrefs is a tool that lets you perform competitive backlinks analysis.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Kikolani

NOVEMBER 29, 2010

A Little List Analysis. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Razor Social

MARCH 16, 2017

but also to perform a more advanced analysis to track conversions, look at different audience segments, etc. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Ad Conversion.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” The Search Power of Brand by SEO Book. PR is part SEO, part audience development, part advertising, and part social media.

SEO 192

SEO Paid Search Engineering Reputation 192

Oktopost

DECEMBER 5, 2019

Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. Blog posts and articles are preferred over traditional ads by seven out of ten purchasers.

Platform 104

Platform Content B2B Education 104

Proactive Report

JUNE 15, 2016

Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights. Statistical Analysis and Data Mining. Data Mining: Every company already has tons of data about their product, their sales, their customers and the industry.

Skills 40

Skills LinkedIn Health Care Statistics 40

Writtent Blog

AUGUST 3, 2016

8 Optimize CTR from Google Search Results. #9 9 Do Topical Analysis for Key Pages. #10 Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. Do Topical Analysis for Key Pages. You know your keywords, so have a search around them.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119