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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

Analysis 118
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

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Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Competitor Analysis. While there is some overlap between them, there are a few key differences to keep in mind.

B2B 155
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Decoding corporate communications: Functions, goals and skills

Sprout Social

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 111
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How Google’s Panda 4.0 Affects PR

Proactive Report

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. Barry Schwartz, founder of SERoundtable.com and news editor at SearchEngineLand.com did an analysis of how Panda 4.0