Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Firebelly

MARCH 28, 2016

For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. Get your blog audit here. For Facebook: LikeAlyzer.

Social Media 100

Social Media Tools Hubspot HootSuite 100

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Unmetric

AUGUST 28, 2019

Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. A great place to start is through keyword analysis. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags.

Social Media 179

Social Media Tips Hashtag UGC 179

Audiense

JULY 16, 2018

Following the publication of our first analysis of Marketing Technology Landscape 2018, focused on PR , in this second analysis we wanted to identify the most relevant players of this emerging sector (the rankings are at the end of the post). The evolution of the company/software map from Martech over the last seven years.

Brands 101

Brands Startup Influencer Hubspot 101

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis. Also, get real-time reports and summary cards.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.)

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

OCTOBER 24, 2018

Perform a competitive analysis. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Social media is becoming a bigger piece of companies’ marketing mix.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy.

Marketing 125

Marketing How To Software Team 125

Keyhole.co

NOVEMBER 29, 2023

Competitor Analysis Other creators sharing similar interests and audiences with you can be the best source to identify the best YouTube posting time. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. in creating engaging and effective content for various SaaS companies. to 6:00 p.m. to 11:00 a.m. and 3- 6 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MAY 5, 2021

Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). So much for my thoughts.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 14, 2021

For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. . Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published.

Comparison 145

Comparison SEO Curation Domain Name 145

The Realtime Report

JUNE 20, 2017

That’s why companies of all sizes hire sales people, and pay large commissions for sales. Some of the big names in marketing automation are Marketo, Eloqua, and Hubspot. It’s a matter of doing a comparative analysis to find out which is best for you. Avoid These Mobile Marketing Mistakes At All Costs.

Cost 79

Cost Mobile Marketing Hubspot 79

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Writtent Blog

FEBRUARY 17, 2014

In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Company News' million Tweets with links. 14.64% of blogs are shared and never clicked on. Digits in Numeral Form Perform Better.

Study 109

Study SEO Hubspot Analysis 109

The Realtime Report

JUNE 21, 2017

That’s why companies of all sizes hire sales people, and pay large commissions for sales. Some of the big names in marketing automation are Marketo, Eloqua, and Hubspot. It’s a matter of doing a comparative analysis to find out which is best for you. Avoid These Mobile Marketing Mistakes At All Costs.

Cost 70

Cost Mobile Marketing Hubspot 70

Convince & Convert

FEBRUARY 1, 2016

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Devumi

SEPTEMBER 26, 2014

Every article should be an in depth analysis of a situation in your industry. Whatever you do, don’t make it so someone has to work too hard to learn more about you, or your company. LinkedIn profile tips: Take references from the company page. Have the company logo and other branding up. Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Writtent Blog

MAY 3, 2013

Conduct buyer persona analysis by identifying your groups, doing the breakdown, identifying the groups’ needs and the corresponding company solutions. Introduce trustworthy social proof to engage more readers or make them react the way your company needs.

Social Media 88

Social Media Strategy Content Marketing 88

Sprout Social

FEBRUARY 21, 2024

Competitive analysis Analyzing business intelligence data on competitive analysis insights like competitor engagement, follower growth and content strategies helps businesses understand what’s going well for their competitors and identify opportunities to refine their social media strategies.

Report 104

Report Data Hubspot Metrics 104

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing. Don’t Get Comfortable. Fail quickly, and always be ready to pivot.

Content 95

Content Hubspot Curation Survey 95

Oktopost

FEBRUARY 1, 2024

Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. It may be less suited for smaller companies that outsource their design efforts and don’t have enough digital assets to justify the investment in DAM solutions.

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). 76% of companies are currently using a basic mobile marketing strategy, or none at all. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more. mo for one user.

Comparison 76

Comparison HootSuite Hubspot Price 76

Buffer Social

JANUARY 18, 2017

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. To do this in Buffer, select the account you are interested in and head to the Analytics and then Analysis in the sub-menu. But which goals should you set? Drive traffic to your website. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40