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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

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5 Essential Diagrams to Make the Content Planning Easier

The Realtime Report

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. These are short documents, usually written in plain language and are based on existing codes of conduct.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Aren’t word clouds great?

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