Buffer Social

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. Want to work at a company with pay transparency?

Analysis 90

Analysis Team Report Comparison 90

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” For your analysis, you can choose any social networks you’d prefer.

Analysis 105

Analysis Social Media Hashtag Report 105

MegaBytee

FEBRUARY 23, 2021

– Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO. How does Content Gap Analysis help? Landing pages.

Analysis 52

Analysis Google Content SEO 52

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one.

Analysis 105

Analysis Sentiment Marketing How To 105

Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. A good audit helps you figure out why.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Oktopost

JANUARY 31, 2024

When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line. When employees share company content and endorse products or services, it expands the audience’s reach. Long-Term Analysis: Recognize that the impact of employee advocacy may extend beyond short-term gains.

ROI 62

ROI Engagement Metrics How To 62

Keyhole.co

AUGUST 28, 2023

Brands rely on YouTube analytics for: Performance tracking Audience and monetization insights Traffic sources monitoring Competitor analysis and benchmarking However, brands use YouTube analytics tools for a more organized view of their YouTube marketing. Other features include influencer tracking and audience data analysis.

Metrics 52

Metrics Analytics YouTube Video 52

Kikolani

APRIL 5, 2010

While most are concerned about their main site in comparison to others, I found myself curious about the internal PageRank of posts on my site, since my root domain PageRank has remained steady for the last several updates.

Analysis 125

Analysis Google Bookmarklet Content 125

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. What is social listening analysis? How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Dave Fleet

NOVEMBER 15, 2010

Percentage change analysis. Percentage Change Analysis. In a nod to people using Radian6 to produce regular reports, you can now include a comparison of time periods within your topic analysis widgets. Given the number of sites that use Google Analytics, this could be helpful for many companies. Key Changes.

Radian6 313

Radian6 Widget Analysis Comparison 313

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

SocMed Sean

MAY 8, 2019

On the other hand, the PPC is the strategy that most companies use to create an immediate presence in the best positions on search results pages and only pay for their advertising when users click on the link to their landing page. But for small businesses, it can be very difficult to effectively combine these strategies.

SEO 239

SEO Strategy Tips Marketing 239

Convince & Convert

APRIL 27, 2014

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company.

Report 158

Report Social Media Comparison How To 158

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do. Driving engagements?

Nielsen 120

Nielsen Content Comparison CPM 120

Keyhole.co

JUNE 7, 2023

the companies you’re looking at could be high-paying customers with a respectable presence). You can also create your own lead-scoring models or rely on companies like Breadcrumbs to provide effective insights that’ll help you turn your data into revenue. Consider examples like Nike and Ben & Jerry’s.

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. If you’re a company with photogenic products, make Pinterest a priority. For comparison, Tumblr has 555 million and Instagram has 400 million.

Template 52

Template Templates Examples Social Media 52

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis. Also, get real-time reports and summary cards.

Analytics 140

Analytics Report Social Media Google 140

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? And most say that aligning their social media goals with company goals is their top struggle.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

MAY 31, 2023

So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Keyhole is one such tool that helps you with competitor analysis and social listening. This is a good refresher before you add real-time profile trackers for detailed analysis.

Social Media 52

Social Media Strategy How To Analysis 52

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Sentiment analysis helps you identify how a certain brand or post is perceived by people. Amazon’s Alexa is an excellent SEO tool for competitive website analysis. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 105

Analysis Social Media HootSuite Tips 105

Webbiquity SMM

NOVEMBER 8, 2011

Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Competitive and share-of-voice analysis and reporting. The company doesn’t quite merit an “A” only because there were some inconsistencies between individuals. Optional social media monitoring and management.

Vocus 185

Vocus Radian6 Tools comScore 185

Convince & Convert

JANUARY 6, 2015

We include a comparison chart for easy scanning and highlight a few benefits we offer our customers. On our Google Forms alternative page , we outlined the comparison, so users could easily see the differences between our tools. We include a link underneath our comparison chart where visitors can report errors in our research.

Campaign 60

Campaign Comparison How To Analysis 60

Sprout Social

MARCH 21, 2019

If you want more than a one-dimensional look at your performance, generate a Twitter Comparison Report to see how you stack up against the competition. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Bluenod is another tool to conduct community analysis on Twitter.

Analytics 104

Analytics Twitter Tools Strategy 104

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Stay on top of things, grow, and beat the competition.

Comparison 76

Comparison HootSuite Hubspot Price 76

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Conclusion.

B2B 101

B2B Marketing Metrics Survey 101

Pam Moore

MARCH 30, 2020

What products and services does it align to within your company? Is it a competitive overview or comparison? . I am teaching you a system and processes that I know work and helped me survive 13 layoffs at one company alone in the middle of a tough economic downturn. What market segment, user persona? Is it a corporate overview?

Organization 78

Organization Content How To Marketing 78

The Realtime Report

SEPTEMBER 19, 2019

Awhile back Jim Gianopulos, Paramount’s boss, sent out a company-wide memo that the studio was establishing a Content Creation Council focused on making the company’s greenlight and development process more inclusive at all levels of production. The test analysis could help the industry improve diversity globally.

Industry 79

Industry Film Analysis Project 79

Adam Sherk

OCTOBER 6, 2010

But it is possible to make some basic comparisons using data from some of the free tools that are available. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. ig Adam Sherk October 7, 2010 at 1:29 pm Great follow-up analysis Ilya.

Sites 176

Sites News Postrank Engagement 176

Keyhole.co

SEPTEMBER 15, 2020

These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it. When creating your report, stay relentlessly focused on these goals and KPIs.

Template 112

Template Templates Report Social Media 112

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Traffic analysis. For companies seeking to manage all their marketing (and sales) activities in one place, HubSpot is the right choice. Can you guess which is which?

Hubspot 110

Hubspot API Metadata B2B 110