Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. Your work is repetitive, rote and/or data intense. I recently authored a post on Medium that delves further into this topic.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. How do you qualify your audience for each campaign? apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 12, 2013

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. And that step is within your control. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

OCTOBER 2, 2018

Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why?

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

AUGUST 3, 2016

Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — A7: If you find PR reporting & measurement difficult, you’re in good company. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. measurePR. —

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

MARCH 28, 2017

A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same: What are the PR measurement best practices when you don’t want to attract attention? measurePR. — Did I just age myself?

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Consultant Skills Research Industry 100

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C3 (Content) Weidert Group Case Study: Fisher Tank Company. With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Granted, the title has the word “essay&# in it, but even so, it’s an incredible combination of explanation and analysis that I haven’t even been able to wrap my head around fully yet. by John Taylor. Why: OK, perhaps not uber-long (887 words).

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

MAY 13, 2016

Because when we start out assessing the landscape, digging deep to find out what communication “holes” our programs and/or campaigns need to fill, and how doing so helps our organizations move closer to their business objectives… that’s when we are engaging in work that is of real value to our companies. We did a media analysis.

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Analysis Training Banking Organization 100

Waxing UnLyrical

JULY 30, 2014

However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 10, 2015

Email Marketing: Campaign Analysis, Metrics, Best Practices. Why: “What kind of open rates should companies like yours expect? Why: “Email remains an immensely credible and profitable channel, with an immense reach to boot. Email Marketing Benchmarks. How many bounces are too many? What’s an acceptable abuse complaint rate?”

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Ill leave the analysis to you, Arik, and Robin. And just because someone has a gazillion Twitter followers doesn’t mean they actually make a difference to how you and I live our daily lives, or whether they influence our day-to-day consumption, purchasing and other behaviors.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

MARCH 9, 2016

It’s kind of like my own personal SWOT analysis, which I conduct frequently. BUT – if you are representing an organization, give instructions to the right people within your company to report the account. It would look silly if a company like Lululemon told the followers to take these steps to report a violation.

Instagram 100

Instagram Report Class Guidelines 100

Waxing UnLyrical

MARCH 9, 2016

It’s kind of like my own personal SWOT analysis, which I conduct frequently. BUT – if you are representing an organization, give instructions to the right people within your company to report the account. It would look silly if a company like Lululemon told the followers to take these steps to report a violation.

Instagram 80

Instagram Report Class Guidelines 80