Techipedia: Tamar Weinberg
AUGUST 17, 2011
That’s definitely a lot to think about when considering what Social Analytics can bring to the analysis of events. Perhaps the only thing that online commenters are likely to have had in common is being in the same relative location (NYC) at the same time.
Techipedia: Tamar Weinberg
MARCH 27, 2012
The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.
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Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Keyword analysis: How, step-by-step, does the SEO evaluate which keywords to include in your program? You should be able to get something more detailed than “We got ABC Company on Google page one.” Onsite SEO activities: How much time is devoted to onsite optimization, and what specific activities are undertaken?
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.
Techipedia: Tamar Weinberg
JUNE 3, 2010
Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I’ve been doing both for 12 years and I agree with you analysis. I am just working on a social media strategy for my thesis in a German company. Reply Tamar Weinberg June 3, 2010 at 1:38 pm I know!
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