Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. They are strategic advisors.

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Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. On the behaviour side I’m working with a technology company that is all about changing behaviours. For instance, I did an analysis of media coverage for certain issues.

Policies 231
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Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

These features will allow people to judge the credibility of brands and companies on Facebook. Google's new video tutorials for data analysis. Users can see recent name changes and the date the page was created. Coming soon are political ad labels. Instagram Stories get musical. Jul 04, 2018. Jul 04, 2018.

Analytics 170