Josh S Peters

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The Convergence of Search and Social Part 6 – Content

Josh S Peters

The best way to go about this is to start with your ZMOT analysis. This is the sweet spot for most companies because you have complete control and you don’t need to outsource your content to an agency of 3rd party. Often times one of the big stumbling blocks to content creation is often the actual creation process.

Content 163
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4 concepts to optimize and simplify your online presence

Josh S Peters

It should be the guiding force behind your decisions because it’s what your company stands for. When was the last time you looked at your company’s mission statement? You probably did this when building the business plan for your company and now is the time to revisit it. Do you have a mission statement?

Analysis 149
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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

Excel Statistics for SEO and Data Analysis. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook.

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My first week at The Search Agency pt 1

Josh S Peters

Success or failure no long just affects me and my client, it now affects an entire company full of people. A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. via bus).

Training 153
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My first week at The Search Agency pt 1

Josh S Peters

Success or failure no long just affects me and my client, it now affects an entire company full of people. A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. via bus).

Training 100
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105
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The GAP, ROI, and Awareness

Josh S Peters

Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 100