Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? To be honest, if I was a company who didn’t have money, resources, or time (weak excuse) to dip a toe into the waters of social, I might do the same thing.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 12, 2018

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? What makes your company and its products or services better or different? What does your company not do well?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). It also allows users to search their social history across multiple networks. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

FEBRUARY 17, 2011

Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. Large companies are catching on.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

SEPTEMBER 26, 2011

I just watched an analysis about the HP CEO ouster and read that they have had 7 CEO’s sinc 1999…7 in 12 years. How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2% I know I can. I do want to see Moneyball though. Best shoes for running?

Sports 170

Sports Social Media Mobile Loyalty 170