Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134

Team Social Media Management Skills Trends 134

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki. 5 Keywords.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Doing so can build community and brand awareness. And this trend is likely to continue. The result?

Examples 122

Examples Social Media Sentiment Influencer 122

SocialFish

DECEMBER 14, 2010

“how the big boys do it&# ) and analysis of what 2011 will bring. And here’s a post from Jay Baer on SmartBrief on Social Media on why 2011 will be the year of social-media convergence and, also from SBOSM, the r esults of their own survey report on the state of social media for business. The obvious lesson?

Social Media 211

Social Media Survey Analysis Report 211

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. This can provide valuable quantitative data to complement your qualitative analysis.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 124

Social Media Sentiment Data Team 124

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). A social media following can't thrive without a strong community as its foundation. Competition: 77%. Click To Tweet.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. But you could also make use of tools like surveys and social listening.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

JULY 7, 2020

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. According to our survey in #BrandsGetReal: What consumers want from brands in a divided society , nearly four in five consumers feel brands can connect people of different backgrounds and beliefs for multiple reasons.

Brands 119

Brands Survey Microsoft Issues 119

Laurel Papworth

APRIL 25, 2021

Instagram Reels and surveys, Pinterest and Shopify, Twitter and #StopAsianHate (impact of media and politicians on hate groups), TikTok employs an Influencer for 3 months Influencer campaign and other stuff. and their Shopify store Debate on declarative surveys vs behavioural analysis? Newsfeed feedback.

News 52

News Social Media Instagram Survey 52

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

MARCH 29, 2023

Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance? There, you can answer questions and foster engagement with your community. What unique job perks do they offer?

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Statista.

Marketing 103

Marketing Reddit Advertising Analysis 103

Socialmedia.biz

JULY 8, 2020

Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads. A great place to start is through keyword analysis. Now take that a step further.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. We've since distributed $500k of shoes and listened to our community by adding a “buy-one-give-one” option in the U.S.

Strategy 142

Strategy Metrics Hubspot Retail 142

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Audiense

AUGUST 3, 2018

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Data analysis systems allow audience clustering based on more innovative criteria that provide more intelligence about these audiences and their segments.

Data 74

Data Sports Analysis How To 74

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Conduct a social media competitive analysis to better understand your brand’s role in the current social media landscape. Use community building as a way to create more value for your audience.

Social Media 113

Social Media Marketing Atlassian Team 113

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Sentiment Analysis: An analysis of the temperment around posts about your brand. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. What is Brand Visibility? Why is Brand Visibility Important for B2B?

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Want to run competitor analysis using Keyhole? Determine the severity and scope of the crisis.

Reputation 59

Reputation Brands Construction How To 59

Techipedia: Tamar Weinberg

MARCH 27, 2012

On the other hand, fans are under no obligation to take your survey. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. Tweet your gratitude and give them a sliver of insight from the survey results.

Social Media 186

Social Media Real Estate Survey Eventful 186

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Intermediate (social media posting, content creation, and community management): $50-$100/hr. While it can be difficult to find out the pricing of your competition, take the time to perform a competitive analysis anyway to make sure you’re setting yourself up to land a new client! Source: LinkedIn.

Social Media Management 210

Social Media Management Social Media Price Consultant 210