Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Keyhole.co

JANUARY 18, 2024

Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. And behind this apparent miracle is a stroke of online marketing genius. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust?

Influencer 60

Influencer Activities Content How To 60

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Audiense

FEBRUARY 21, 2018

Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. Do you know what kind of people follow you?

Influencer 79

Influencer Brands Proposal Analysis 79

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Some of our highlights: What makes an influencer an influencer. What would you say an influencer is if you were asked? Who are the influencers to these people?

Influencer 90

Influencer Strategy Marketing Overview 90

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Influence score allows you to identify top influencers and creators in your niche.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Network Marketing

FEBRUARY 29, 2024

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Instagram has skyrocketed in popularity, becoming one of the most influential social media platforms globally. AudienceInsights #Targeting #InstagramAudience 2.

Instagram 56

Instagram Hashtag Curation Authentication 56

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Audiense

NOVEMBER 4, 2020

Our aim was to find its influencers and their communities, and then to explore what other niche subtopics there were discussing, and to gather an audience that we could activate in a campaign. Technology continues to be one of the fastest growing industries, with smaller gadgets, quicker speeds, and greater capacity.

Analysis 66

Analysis Conversation Data Tools 66

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 110

Process Sentiment Analysis Applications 110

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. billion monthly active users , the platform presents a vast audience for content creators and marketers.

Metrics 52

Metrics Analytics YouTube Video 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

JUNE 10, 2017

The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community. Supporting Resources: Audience Analysis Worksheet. THE Social Media Training Academy and Member Community for Business is Here! The importance of understanding your customer. Related Stories Big Announcement!

Social Media 167

Social Media Marketing Small Business Influencer 167

Later

AUGUST 19, 2021

Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Here’s what we found: How Many Times Should You Post on Instagram Per Week? .

Instagram 132

Instagram Analysis Hashtag Engagement 132

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry and Brand Influencers.

Brands 193

Brands Sentiment Influencer Survey 193