Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Be available.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Be available.

Communities 60

Communities Strategy Brands Marketing 60

Dave Fleet

SEPTEMBER 7, 2010

Tweet How many times have you read something like this in a digital communications plan? “One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. Therefore, we should create a Facebook page. We need to reach our target market in the place they inhabit.

Social Media 391

Social Media Proposal Analysis Policies 391

Ignite Social Media

AUGUST 30, 2022

Facebook, Instagram, and TikTok are the most popular social media platforms but don’t forget there are many others to choose from including Snapchat, Pinterest, LinkedIn, and YouTube. And that leads us next to… Conduct competitor analysis. Network with Social Media Communities. Final Thoughts.

Class 148

Class Social Media Strategy Marketing 148

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266

Blogger Company Social Media Curata 266

Mindjumpers

FEBRUARY 6, 2013

Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. It is a matter of brands understanding the true values and dynamics of a community. Measuring responsiveness.

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Statistics Analysis Groups Groups 227

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.

Feed 167

Feed Feedly News Facebook 167

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Make checking your reviews part of your monitoring and social analysis process.

Strategy 123

Strategy Brands Content UGC 123

Ignite Social Media

AUGUST 30, 2022

Facebook, Instagram, and TikTok are the most popular social media platforms but don’t forget there are many others to choose from including Snapchat, Pinterest, LinkedIn, and YouTube. And that leads us next to… Conduct competitor analysis. Network with Social Media Communities. Final Thoughts.

Class 91

Class Social Media Strategy Marketing 91

Laurel Papworth

APRIL 25, 2021

Instagram Reels and surveys, Pinterest and Shopify, Twitter and #StopAsianHate (impact of media and politicians on hate groups), TikTok employs an Influencer for 3 months Influencer campaign and other stuff. and their Shopify store Debate on declarative surveys vs behavioural analysis? Facebook “asks” us for feedback.

News 52

News Social Media Instagram Survey 52

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Analysis and reporting. Creating and managing content calendars. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Facebook: 15 million YouTube: 17.6 For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

Construction 52

Construction Social Media Strategy Collaboration 52

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

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Brands Social Graph Report Groups 244

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. It’s tied with Facebook Messenger and Telegram. General Snapchat demographics. Source: Digital 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Socialmedia.biz

JULY 8, 2020

To get you started on the right path, Sprout Social compiled a roundup of demographic data for platforms like Facebook, Twitter, YouTube, and SnapChat. A great place to start is through keyword analysis. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

Social Media 179

Social Media Tips Hashtag UGC 179

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about.

Vocus 184

Vocus Alltop Message Boards Klout 184

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. Sentiment analysis: This one is particularly important for branded hashtags. You’re looking for the sweet spot here.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 Based on the analysis of parameters like these, you would want to measure the success ratio of your site. When it comes to Facebook, the social networking platform is no different.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

SocMed Sean

NOVEMBER 14, 2011

Social networking is not about sending messages to like-minded groups of people. It’s about building one-on-one relationships and communicating with individuals and then empowering those individuals to (hopefully) sing the praises of your organization, products, and services to their friends and family.

Social Media 235

Social Media Social Networking Airlines SEO 235

Pam Moore

APRIL 29, 2019

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96

Metrics Social Media Marketing ROI 96

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

NOVEMBER 27, 2023

The Samsung Group conglomerate has dozens of affiliate companies under its banner. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

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Organization Flipboard Social Media Company 108

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Check out our guide to marketing on Facebook.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, regularly share content that is relevant and interesting to your community.

Strategy 52

Strategy Twitter Tips Marketing 52