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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. 3. “We’ve got data!

Research 265
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar. mentality there.

Brands 133
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. Reply Akash Sharma January 28, 2010 at 11:54 am Fantastic analysis Tamar, I think virality of a video depends on a lot of things most of them you have mentioned above clearly but it also depends a lot on the luck and timing as well.

Video 236
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How Young is Too Young?

Techipedia: Tamar Weinberg

Some even boast high rankings and good sized communities. It took me 6 months to acquire a good amount of traffic and cultivate a community on my blog and the same goes for any new blogger. I first heard about him when he was 15 in 2006 and he captured the attention of some huge blogs because of his analysis of their posts.

Blogger 241
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Gov 2.0 Jobs, Moves, and Opportunities

Social Media Strategery

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. Analysts are part of an integrated project team and engage in every aspect of our work, including project planning, primary and secondary research and analysis, and preparation and delivery of final recommendations.

Gov 2.0 86
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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

You’re in grad school studying Global Communication with a specialization in Middle Eastern Studies? Start a community of all others who are interested in learning more about that topic. Work, travel, class and homework take up a lot of my time, but in the end these are only excuses. Go start a blog on that. The Whole. :

Gov 2.0 56
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. McCann , Viral Heat Did you enjoy this blog post? However, I think that there may actually be something to this whole idea of influence and how to find the influencers.