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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site.

Analysis 188
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

URL 204
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. Use the native LinkedIn hashtag analytics LinkedIn offers follower count numbers for all hashtags.

Hashtag 52
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How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

Kikolani

Absolutely – you can start with your comments! What You Can Learn from Setting Up Blog Comments as Goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics. Discover what referral sites are sending the most commenters. A good reason to encourage comments!

WordPress 147
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. Sentiment analysis: This one is particularly important for branded hashtags. See how Later compares to Hootsuite.

Hashtag 93
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Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. Can you tell? {. {I

Comments 142
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. The data is broken down into three tabs: overview, audience analysis and post trends. The last section under Audience Analysis is “Behaviors”. Metrics can be evaluated based on Posts, Comments, Likes or Shares.

Facebook 107