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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Social

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). By Peter Caputa. ” Why?

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 103
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 84
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 103
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 103
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.