Dave Fleet

MARCH 5, 2012

While impressions/reach aren’t publicly visible numbers, Fangager put out an analysis of the “ 100 most engaging brands on Facebook ” late last year, showing that even the engaging brands generally had between 0.3% Sound crazy? The average percentage of ‘active fans’ in the top ten most engaging brands is 1.5%.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. So, where do we go for analysis of the rest? What do you think?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

SEPTEMBER 21, 2011

The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. This follow-up chart in the post, however, is next to useless. Why is this chart useless?

Statistics 283

Statistics Sample Samples Aggregator 283

Dave Fleet

FEBRUARY 28, 2013

When you begin to activate social at large scale, statistical analysis of content and program performance can yield invaluable insights. I’d love to know what you think, though – let me know in the comments below.

Social Media 393

Social Media Communities Overview Forums 393