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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

A competitor analysis is often done too. Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Research is a key part of developing a strategy and keeping a program on track.

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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Getting teams to collaborate and find synergies between different channels can save money. Our AI Assist functionality helps you write robust customer responses quickly.

Marketing 129
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). Traffic analysis. Just like a skillful soldier, it’s agile, adaptable and knows how to collaborate with others (via integrations) to get the job done. Built-in social component, as well as integrations with Oktopost and others. Employee Advocacy. A/B Testing. Email automation.

Hubspot 110
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. You can tell if they’re happy or upset by their tone.

Examples 101
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Out With The Old…Rethinking Outdated Intranet Portal Models Part I – Introduction

SocMed Sean

. “Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0

Wiki 133
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic. This can be useful for marketers producing e-books and those using certain content management systems. How do you get content marketing results?

SEO 111
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. These keep your team working collaboratively during this process.

Tools 104