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What Journalists Need from PR People

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Tags: Social Media Case Studies. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Don’t just share the news.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Don’t just share the news.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. As you can see, in their case, a good social listening campaign and a fast response time were enough to win a new customer over from a competitor. And once you do, you can give them exactly what they need.

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