Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. And once you do, you can give them exactly what they need.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. And once you do, you can give them exactly what they need.

Hashtag 60

Hashtag Influencer Trends Industry 60