Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. It’s utilized to automate complex data analysis tasks and processes, including image and speech recognition, enabling businesses to streamline operations and improve efficiency. Why this surge?

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Patterns Sentiment Analysis Proposal 120

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

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Sentiment Banking Patterns Hotels 111

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

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Strategy Sentiment Patterns Marketing 104

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

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Metrics B2B ROI Advertising 140

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Read more: How to Run a Social Media Competitive Analysis 7.

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Social Media How To Survey Analytics 215

Unmetric

AUGUST 2, 2016

While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations.

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Analysis Content Airlines How To 60

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

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Activities Examples Campaign Data 90

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

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Campaign Retail Analysis Blogger 68

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

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Process Sentiment Analysis Applications 110

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

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Small Business Engagement Strategy Facebook 100

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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Campaign Social Media Content How To 60

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are effective managers.

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Consultant Social Media Drupal Content management systems 265

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. It examines the way people think, feel, and act in response to external stimuli, such as advertising campaigns, customer service interactions, and product features.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Therefore, we should do a traditional media campaign.&#. Let’s face it, most B2C clients are going to target people somewhere in the 18-55 age group. What do you think?

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Social Media Proposal Analysis Policies 391

Waxing UnLyrical

JUNE 26, 2013

When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. The coffee shop may be group A, the record store group B, and so on. Set a clear, measurable goal. Look out for traps.

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Metrics Analysis Compete Groups 243

The Realtime Report

AUGUST 11, 2021

Today, the technicians performing these tasks are now using automated analysis software. The result is businesses from all industries use mining and analysis to gain insights into the information they need to make informed decisions. The use of data mining to gather insights and make informed decisions is called predictive analysis.

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Data Insurance Analysis Retail 91

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

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Resources Telecommunications Collaboration Project 102

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

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Case Study Campaign Activities Study 68

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Where are they getting most of their traffic from?

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Sentiment Metrics Analysis Trends 96

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” What are examples of marketing automation?

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Team Hubspot Marketing SMS 109

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. The top-level is the campaign. Creating a new ad group.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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Brand Monitoring Tools HootSuite Brands 98

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Industry Campaign Hotels 60

Unmetric

JUNE 18, 2019

Get campaign intelligence to analyze various campaigns run by your competitors. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Seekmetrics. The tool has both free and paid plans.

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Analytics Tools Facebook Overview 119

Unmetric

MAY 30, 2019

How can we quantify visual marketing campaigns? Is ivory black working in your latest campaign? How many brands are using fall colors in their autumn campaigns and how are their posts performing? Color and object analysis: Identify the most engaging objects and colors found in image content. What can you do with it?

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Brands Analysis Analytics Campaign 95

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 122

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. The platform’s content calendar maps and schedules your social media campaigns in advance. Users also get data-backed campaign optimization suggestions. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This is a group exercise for an internal team working for a client. They highlight what is important within a mishmash of related ideas.

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Strategy Analysis Collaboration Small Business 220

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

Brands 275

Brands Repository Analysis Sentiment 275

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

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Hashtag Analytics Tools HootSuite 91

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Consumers expect that same level of service online.

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Social Media Sentiment Data Team 124

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. It’s critical to track how well your brand awareness campaigns are running. Conversion events are user activities that evaluate the effectiveness of your social and digital marketing campaigns and contribute to your success rate.

Analytics 140

Analytics Report Social Media Google 140

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59