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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Using the software, you can measure the results of your social media marketing campaigns. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. You can use it to measure your online campaigns. The vendor charges an entry-level price of $500 per month.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.