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Nielsen

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint? Use vertical or square videos, as 93% of people hold their mobile devices in the portrait mode.

Mobile

Mobile Engagement Organization Video

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do. Driving engagements?

Nielsen

Nielsen Content Comparison CPM

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

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