Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter.

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Analysis Twitter How To Comparison 52

Ignite Social Media

FEBRUARY 13, 2024

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. The High Cost of Super Bowl Ads At over $7 million for 30 seconds, brands are careful about how they use each precious second in these wildly expensive ads.

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Analysis Hashtag Sports eBook 157

Sherrilynne Starkie

JANUARY 29, 2018

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A social media consultant brings other aptitudes to the analysis piece too. An audit will include audience analysis.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

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Strategy Sentiment Patterns Marketing 104

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

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Sentiment How To Analysis Trends 142

Ignite Social Media

MARCH 4, 2024

Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Emphasize value propositions beyond low costs, like quality materials, ethical factories, durability over seasons, etc.

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Trends Brands Fashion Influencer 96

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 120

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 113

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience. Let’s get started!

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Metrics Influencer Sentiment ROI 52

SocMed Sean

FEBRUARY 24, 2022

Here are five reasons why you should continue using Facebook in your marketing campaigns this year. The direct result is a deeper analysis that ultimately provides marketers with better ad targeting and results. The average Facebook ad only costs $5.99 Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted.

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Facebook Strategy Marketing Travel 130

Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.

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Adwords Campaign Tips CPC 121

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. From reducing costs to improving product positioning, competitive benchmarking can be a very rewarding process.

Metrics 59

Metrics Analysis Comparison Price 59

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. need for screenshots.

Sysomos 333

Sysomos Analytics Tools Radian6 333

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Pro: It costs $13.25/month

Campaign 88

Campaign Tools Social Media Facebook 88

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 131

Marketing How To Sample Samples 131

SocMed Sean

MAY 8, 2019

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. Because Google places ads at the top of the search results pages, you can buy your way to the top with a PPC campaign.

SEO 239

SEO Strategy Tips Marketing 239

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

BeingOptimist

JANUARY 3, 2024

These projects are usually associated with long-term, outgoing costs that need to be accurately correlated to the projected revenue. In summary, project accounting facilitates businesses to concentrate on individual projects, keep a lid on project costs, and crucially, monitor project profitability.

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Project Examples Construction Cost 52

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Only after analysis, as would be performed during a social media audit, could this strategy have been developed.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign. In-feed video ads. Bumper ads. Outstream ads.

YouTube 110

YouTube Advertising CPA Cost 110

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Benchmarking and competitor analysis. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Conversation Sentiment B2B Module 118

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Where are they getting most of their traffic from?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Waxing UnLyrical

JUNE 26, 2013

When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. Next time, you can tailor your coupons to each location, taking advantage of your tracking metrics from the last campaign.

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Metrics Analysis Compete Groups 243

Oktopost

MARCH 10, 2022

For organic social media, it might be: Costs of your social media management platform/tools. Any content creation or design costs (whether in-house or outsourced). For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.).

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ROI B2B Social Media Brands 174

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. And any metric can be meaningful when presented in context with the proper analysis. Just go forth and practice analysis with all this info!

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 9, 2023

The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI. They also allow you to set clear campaign goals and metrics to provide tangible evidence of ROI and help you quantify business results. 7 Essentials for Paid Media Plans 1.

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Examples B2B ROI CPA 62

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman. Dash Hudson.

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Case Study Marketing Directory Retail 114

Sprout Social

MARCH 26, 2019

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. With less cost and time to set up, you’ll free up more resources to take action on your findings. Create a brand analysis. Conduct a competitive analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Ignite Social Media

JANUARY 8, 2019

In my experience, influencers with total follower counts between 20,000 and 500,000 are often the right balance between cost, reach and quality. In other cases, some influencers hire managers who increase costs 3-5 times and price their clients out of the market. Content Analysis At The Unit Level. Influencer Optimization.

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Influencer Marketing Syndication Analysis 141

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” What are examples of marketing automation?

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Team Hubspot Marketing SMS 109

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Personalized and targeted marketing.

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Team Marketing ROI Training 148

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52