Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Gerard Corbett also chimed in: A3. Impressions don’t impress.

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Waxing UnLyrical

AUGUST 24, 2011

Starting out, what metrics are most important for a social media campaign? Marshall: “It depends on what your goals are for the campaign and I believe you need to really think about that first before metrics. What is the best way to measure PR campaigns? We should have asked it first!). My reaction? “Ouch.&#

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Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic. At least not in our lifetimes.

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Waxing UnLyrical

MARCH 19, 2013

How do you qualify your audience for each campaign? What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? apologies, Shonali!). How Socially Responsible Communications Maintain Your Community Cool is a post from: Waxing UnLyrical.

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Waxing UnLyrical

AUGUST 22, 2016

Whenever I start a new campaign, I get back to the basics. analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. What is one Social PR campaign you’re in love with? I start with the S.L.O.T No matter how much practice you have, it’s good to get back to the basics.

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Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover. We’re hoping for the Eureka!

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Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 2, 2015

Audience research and analysis is essential to forming an effective promotion. Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. The many steps in between are crucial to the success of your plan. Here are some pointers: 1. Research the audience.

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Waxing UnLyrical

AUGUST 30, 2011

However, I would always counsel having a consistent measurement approach: At the beginning of a campaign : to set a benchmark and ensure your message is relevant. During the campaign : are there peaks at the right time? At the end of the campaign : how have we done? Have the right people engaged?

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Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Dawn Buzynski (@dawnbuzy) March 9, 2017. A2: Focused on linking comms to behavior change.

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Waxing UnLyrical

FEBRUARY 25, 2015

Which led us to question 3, which came from Jason, who asked: what do you do when you get asked for campaign benchmarks? She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. We hope to see you there!

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Waxing UnLyrical

OCTOBER 5, 2016

Most of the ROI claims I’ve ever heard, There was the claim that a campaign reached 3 TRILLION unique people #measurepr #amecmm. A3 when customers ask only for metrics and thinking they get relevance, analysis and insight in the answers #measurePR #amecmm. Richard Bagnall (@richardbagnall) September 8, 2016. Tools aren’t enough.

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Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

MAY 13, 2016

But if we don’t know why we’re creating hooks, or stunts, or campaigns to get people’s attention, what’s the point of it all? We did a media analysis. We set up and embarked on a massive social media analysis. After all, we tend to be a creative lot, and we’re used to coming up with “hooks” and stunts to get people’s attention.

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Analysis Training Banking Organization 100

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. Guest Post by Mike Connell. Humor can hook us. ” This isn’t a secret.

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Case Study Communities Study Statistics 168

Waxing UnLyrical

AUGUST 10, 2015

Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. Email Marketing: Campaign Analysis, Metrics, Best Practices. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup.

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Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. Here’s a clip.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

AUGUST 17, 2016

Dan Farkas pointed to a familiar campaign to show good measurement: Q3: The ALS Ice Bucket Challenge was near perfect. Dan encouraged PR pros to get every bit of value out of created multimedia: I don’t think there is a perfect campaign. Emma Hawes noted benchmarks come first: A3. Emma Hawes (@emmamhawes) August 9, 2016.

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