Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A social media consultant brings other aptitudes to the analysis piece too. An audit will include audience analysis.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

A competitor analysis is often done too. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Research is a key part of developing a strategy and keeping a program on track.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Analysis of spikes. Volume spike analysis. Pulse seems to be user-friendly and to blend into other nBA monitoring packages, which could give both a broad social picture and a detailed customer experience analysis. 7 Analytics Tools to Track Local Campaigns. This saves time and means easier reporting.no Related articles.

Sysomos 333
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Planning & Project Management Efficient execution and effective campaigns.

Skills 334
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Measuring what matters in communications

Sherrilynne Starkie

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. For instance, I did an analysis of media coverage for certain issues. Sentiment analysis is another. If you are dealing just with awareness objectives, how you decide to track and measure will allow you to demonstrate the ROI.

Policies 231
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Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. There are quite a few surprises such has YouTube has more users than Facebook , people with higher education are more likely to be on Instagram and SnapChat counts a quarter of US adults as users (as many as LinkedIn).

YouTube 67