Jeff Esposito

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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

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A lesson in what not to do in social media from Barack Obama

Jeff Esposito

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Many social media books use his historic campaign as an example or case study of an effective social media strategy. Or would you have done something different? So please keep that in mind.