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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. They use data on their users' viewing habits, preferences, and demographics to create personalized recommendations and tailored marketing campaigns.

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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. What Is Audience Research and Analysis? Create Comprehensive Buyer Personas A buyer persona is essentially the profile of your model customer.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? The company made over $6 billion off that campaign within a year!

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What is Audience Analysis & Why is it Important?

Audiense

But if you sell hot dogs and your marketing campaigns only reach vegetarians, it doesn’t matter how amazing the product is. Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that.

Analysis 173
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How niche audience analysis helped create a winning programmatic advertising pre-launch campaign

Audiense

To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content. Interact Works is a digital marketing agency that specializes in offering programmatic advertising services.