Dave Fleet

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Time To Evolve How We Target Social Media?

Dave Fleet

Therefore, we should do a traditional media campaign.&#. Using just a demographic rationale, you could propose similar social media campaigns for all of them. Using just a demographic rationale, you could propose similar social media campaigns for all of them. What behaviour are you trying to motivate? What do you think?

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From One to a Million: Managing Social Media at Scale

Dave Fleet

When you begin to activate social at large scale, statistical analysis of content and program performance can yield invaluable insights. at point-in-time campaigns and at the broader conversation ecosystem for insights.

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Reflections on the changing digital agency environment

Dave Fleet

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. The net impact of all of this is that agencies are again challenged to do more with less, and in more complex environment.

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