Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

APRIL 15, 2016

Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. They would spend on average 35 hours just processing data before they could begin analysis.

Data 100

Data Survey Fashion Report 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

That’s a shame, because firms like PwC are well-positioned to offer keen, insightful analysis of breaking financial news—analysis that’s effective only if it’s quick out the door. We already distribute thoughtful briefs on new regulations, as well as deeper analysis. And we booked business in the first week of the campaign.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

MARCH 13, 2014

Move away from campaign analysis; bring it back to the customer. Building on the quantifiable value of testing, many innovative brands are now shifting from campaign-driven analysis to a more holistic and accurate customer-driven analysis.

ROI 272

ROI Data Analysis Conversation 272