article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 131
article thumbnail

Building An App To Find eCommerce Arbitrage Opportunities

BeingOptimist

Introducing eCommerce Arbitrage Essentially, eCommerce arbitrage involves buying products at a reduced price from one online platform and selling them at a higher cost on another. These are product categories that offer abundant opportunities for profitable buy-low and sell-high transactions.

API 40
article thumbnail

Social Media Data Collection: Why and How You Should Do It

Hootsuite

The first step to developing an effective social media data analysis plan is to establish SMART goals. For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks. sentiment analysis).

Data 94
article thumbnail

8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

The campaign was an instant hit and it influenced people to buy bottles of Arby’s sauce so sales numbers skyrocketed. Let’s explore some of the innovative ways you can use social data analysis to improve your competitive intelligence, brand health tracking, campaign monitoring, and business promotion efforts.

article thumbnail

How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Go to Settings and Privacy , then Creator Tools , then TikTok Creator Fund. Should you buy TikTok views? You shouldn’t buy TikTok views! We’ve got you covered. We’re gonna make you a star!

Strategy 139