Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

Josh S Peters

NOVEMBER 23, 2009

Some of which not only compile online info about your company, but do sentiment analysis as well. It's not always an intimate friendship, but there are loads of opportunities to keep audiences engaged and active in between all the things you want them to do and buy. facebook-620210904 Thorough article, Josh.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. It's no longer only about how many widgets you sell in the short term, but who you sell them to. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. That’s shifting to a future where profit comes from helping people buy.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it!

Social Media 167

Social Media Facebook Marketing Consultant 167