Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Buy a Media Company: Do an analysis on the media companies in your industry. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. all from one story idea.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Social Media Strategery

JANUARY 26, 2009

I pulled together some basic briefings and white papers, but never really got traction beyond my core team. But then the words of Thomas Fingar , Deputy Director of National Intelligence for Analysis and Chairman of the National Intelligence Council, seem outstandingly relevant. It’s been written up. The Whole. :

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. Some just buy. Some just buy. Or the strength of the brand compared to competition? Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

Social Media 149

Social Media Strategy Consultant Web 2.0 149