Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

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APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. link] [link] Mary Modney RT @jaybaer: Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

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MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Strategy Statistics Metrics 117

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Some just buy. Some just buy. Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog.

Social Media 147

Social Media B2B Strategy Consultant 147

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MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. I’ve been having some challenges with Disqus lately.

Social Media 141

Social Media Strategy Social CRM Consultant 141

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SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. s to ask before buying, ESP!

Social Media 155

Social Media Radian6 Strategy SM2 155

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AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Strategy Analysis Reputation 119

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JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

Social Media 128

Social Media Strategy Influencer Case Study 128

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FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? link] [link] John S Great in-depth analysis! link] loved the example and the analysis.

Social Media 117

Social Media Case Study Strategy Study 117

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APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch? What great examples of businesses doing this well do you have?

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? link] Zack Nice analysis! link] Zack Nice analysis! Would it work as a marketing and/or presentation device?

iPad 136

iPad Content iPhone Wireless 136

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. I love Twitter. to people like me.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Who better to help me buy a flat screen TV than the employee who sees 100 customers a week? A survey of 4,875 adults (500 U.S.) Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

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JUNE 8, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 128

Social Media Foursquare Consultant Airlines 128

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AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it!

Facebook 167

Facebook Consultant Social Media Sites 167

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MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

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SEPTEMBER 20, 2010

Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On The problem is bandwidth.

Social Media 127

Social Media Strategy Report Buy 127

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Just a humorous metaphor.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. When I'm looking to buy something I immediately think of people in my network. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. Maybe next year.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

"Are You Slow Enough to Succeed in Social Media?" "Are You Slow Enough to Succeed in Social Media?" " [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? " [link] [link] Dio Favatas I like you Baer.

Social Media 159

Social Media Strategy Affiliate marketing Company 159