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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. Do they share opinions?

Research 265
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7 Ways to Take the Media World by Storm

Convince & Convert

Buy a Media Company: Do an analysis on the media companies in your industry. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. Joe: Big “non-media” brands are really starting to do this, as evidenced by Google buying Zagat and Frommer’s in the past few years.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Some of which not only compile online info about your company, but do sentiment analysis as well. It's not always an intimate friendship, but there are loads of opportunities to keep audiences engaged and active in between all the things you want them to do and buy. facebook-620210904 Thorough article, Josh.

Campaign 105
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Interesting thing is, most of these new technology authors already have blogs with rich content and so a person already knows more than 50% about the author's approach to a problem, his logical makeup of mind and his preferred analysis methods. My natural tendency will be to go for 2nd option. I can't put it down!

Review 209
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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? ,

Analysis 226
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? I think when businesses get experimental and do some SWOT analysis of their social media engagements, they will be able to know which areas to keep on experimenting to find a better strategy. It finds your customers Companies using traditional marketing methods (e.g.

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The GAP, ROI, and Awareness

Josh S Peters

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100