Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.
Socialmedia.biz
JANUARY 14, 2020
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). 62% of people use their smartphones in a public setting while buying their morning coffee or waiting for a bus.
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Twist Image
MAY 8, 2014
Without any data, my gut was telling me that online publishers are keenly aware of the CPMs being coughed up by the major networks, and that they were leveraging their own size and specialty to edge their prices ever-closer to TV in a bid to make a run at more significant advertising budgets. " What''s the prognosis? Don''t be fooled.
ProBlogger
DECEMBER 7, 2011
But a simple starting point is to do some analysis of which content is generating the biggest income for you. For example I did some analysis today of my last month’s earnings and found: My post on ISO Settings did well. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.
Keyhole.co
MAY 25, 2022
Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.
Hootsuite
OCTOBER 27, 2020
You’ll find the complete October Statshot report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. As we’ll see later in this analysis, however, any potential reduction in individual platform audiences may still be some way off.
Convince & Convert
JULY 23, 2013
After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. How do you overcome ad buying disasters? 2) Analyzing the Wrong Metrics.
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