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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? Do they share opinions?

Research 265
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Tamar is also the author of The New Community Rules (July 2009).

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Some of which not only compile online info about your company, but do sentiment analysis as well. Join these conversations and add value to the communities. As you continue to build up your reputation and build up your network in these different communities you will figure out how to get your blog in front of them.

Campaign 105
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. gregsatell Says: September 1st, 2009 at 2:55 am Jason Thanks for the reply:-) and I really enjoyed your post about communities. Thanks for stopping by, and sharing. I can't put it down!

Review 209
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Taking Gov 2.0 to the Ballpark

Social Media Strategery

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation. The Whole. :

Gov 2.0 82
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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? ,

Analysis 226
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.