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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Social listening involves monitoring social media platforms for mentions of your brand or related keywords.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

There are so many brands and influencers, all vying for the attention of their target audience. This is where social media sentiment analysis comes in to save the day. This is where social media sentiment analysis comes in to save the day. What is social media sentiment analysis and why does it matter?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis?

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? What Is Competitive Analysis?

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely. Brands who avoid falling into fast fashion traps have little to worry over. Why the fatigue from followers?

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