Waxing UnLyrical

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Weekly Roundup: The Long Of It

Waxing UnLyrical

Granted, the title has the word “essay&# in it, but even so, it’s an incredible combination of explanation and analysis that I haven’t even been able to wrap my head around fully yet. And my guest bloggers, both frequent and infrequent. Here’s why I saved this one for last: 4,136 words. Read All About It!

Class 119
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Ill leave the analysis to you, Arik, and Robin. And my guest bloggers, both frequent and infrequent. Mark as read Approve comment You know, I was going to do a post about the whole "digital death" campaign, but you wrote it so much more eloquently than I would have, Shonali. Read All About It! no, seriously, its just me.

Class 233
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. And my guest bloggers, both frequent and infrequent. Shonali, you are partly right, it IS about what is taught in school. However, Nick is dead wrong about the lack of tools. Read All About It!

Class 258