Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Enter: PostRank. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post.

Postrank 134

Postrank Analytics Tools Klout 134

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? As a blogger, you need to make some serious strategic calls on where to put your focus because content-making is heavy going. I was on a panel recently at the Aussie Bloggers Conference. Old models are struggling.

Blogger 42

Blogger Brands Survey Cost 42

Kikolani

JANUARY 26, 2010

Blogging Tips for Serious Bloggers. The presentation included great tips for both beginning to advanced bloggers. For more great tips for serious bloggers, you can also check out the slides from the presentation. 11 Must Dos For The Serious Blogger from Jay Baer. Social Media ROI. based on your choice of query or topic.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Remember, the most important customer of EVERY company is Google. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121