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Tool Tuesday: PostRank Analytics

Akamai Marketing

As a blogger, there are numerous tools at your disposal to track how your content is doing. Enter: PostRank. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.