Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. How to identify the best influencers to work with your brand.

Influencer 167

Influencer Industry Content How To 167

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?

Trends 96

Trends Brands Fashion Influencer 96

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items.

Influencer 59

Influencer Social Media Strategy Marketing 59

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. And people don’t just passively consume content from micro-influencers—they take action.

Influencer 124

Influencer Social Media Survey Campaign 124

Ignite Social Media

JANUARY 8, 2019

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality.

Influencer 141

Influencer Marketing Syndication Analysis 141

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Use case for B2B. Kara Swisher – Recode.

Analysis 96

Analysis Advertising Journal B2B 96

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Moreover, influencers are leading the bandwagon with a constantly increasing number of followers and subscribers. Common Influencer Marketing Myths and the Truth Behind!

Influencer 82

Influencer Marketing ROI Metrics 82

Ignite Social Media

FEBRUARY 26, 2024

You did influencer outreach by mailing out clever gift boxes ; 7. Your blog was an important part of your personal brand; 15. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Audiense

FEBRUARY 6, 2018

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. 82% of consumers feel highly influenced by the recommendations of a micro-influencer.

eBook 81

eBook Influencer Marketing Statistics 81

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

Influencer 194

Influencer Tools Curation Analysis 194

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

NOVEMBER 7, 2023

We’ve got a whole blog post on what social listening is and why it matters so much for brands. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Influence score allows you to identify top influencers and creators in your niche.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

DECEMBER 22, 2020

Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer.

Influencer 94

Influencer Instagram Tips Hashtag 94

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. How do you stand out from the crowd?

Influencer 60

Influencer Activities Content How To 60

The Realtime Report

OCTOBER 26, 2012

“Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. Having influencers who share your content is already a win.

Influencer 185

Influencer Marketing Upcoming Analysis 185

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. Think ratings, reviews, or feedback.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Audiense

FEBRUARY 21, 2018

Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. Do you know what kind of people follow you?

Influencer 79

Influencer Brands Proposal Analysis 79

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

SEPTEMBER 14, 2023

Or, change the topics they write about on their blog. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Some of our highlights: What makes an influencer an influencer. What would you say an influencer is if you were asked? Who are the influencers to these people?

Influencer 90

Influencer Strategy Marketing Overview 90

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# “Retweet influence&# ? How much traffic can I get to my blog or web site?

Influencer 179

Influencer Social Media Metrics Statistics 179

Audiense

MARCH 6, 2018

We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. This means limited effectiveness to find the right influencer and a time-consuming process. What does the Influencers Report offer?

Influencer 58

Influencer Report Features Data 58

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word. In which region?

Influencer 60

Influencer Process Overview Marketing 60

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. You need to find your audiences and influencers and on which platforms they publish. Aren’t word clouds great?

Strategy 220

Strategy Analysis Collaboration Small Business 220