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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

. “Consumers can comment on them, share them on social networking sites, blog about them, etc. “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past. Image: Angelo Juan Ramos via Flickr, CC 2.0. I hope you’ll join us.

Analytics 168
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

Vocus 184
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Turning Marketing Measurement on its Head

Waxing UnLyrical

At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. The transcript of Seth’s second visit to #measurePR is worth a read, because you’ll really get a flavor of the conversation from it.

Radian6 177
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

of tweets, tweet type, conversation type. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

Study 180
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Thought Leadership: Wise Thoughts from Wide Experience

Waxing UnLyrical

Then do a self-analysis. . Or do you sit there quietly, nodding in what you think will be perceived as a wise manner, yet offering nothing to the conversation? He blogs at A Professor’s Thoughts. What qualities does this individual possess that cause him or her to have been anointed as such?

Banking 100
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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

photo courtesy of anitakhart on Flickr 2) Don’t allow commenting or don’t respond when comments are left – A recent, cross-industry study by socialbakers indicates that 95% of posts left on a Facebook page go unanswered. Think about how a channel like Twitter could compliment your blog as an announcement/engagement channel.