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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A competitor analysis is often done too. They are strategic advisors.

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How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. Source: The CMO Survey. Source: Upwork.

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. You can see my blog posts have a strong focus on ‘users’, updates and comments.

Analysis 335
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Blogger 266
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life.

Marketing 240
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube.