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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? It makes no more sense for a business to shun social media until ROI can be demonstrated than it does to demand an ROI analysis for installing phone lines or email. So much for my thoughts.

ROI 193
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Eric : You guys are the Biggie and Tupac of market analysis. We’re finding social is leading when you get to a creative idea in a campaign. It’s not a campaign, right?