Demand Generation vs. Lead Generation: Comprehensive Comparison
Oktopost
JUNE 14, 2021
It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . You may have seen brands spending millions of dollars simply to display their brand name on an electronic billboard or within the sidelines of a stadium-held sports game and wondered about the utility of that investment.
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