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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

B2B 98
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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. So, what are you waiting for?

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Sales enablement and marketing: How to support your reps with data

Sprout Social

Again, the average B2B buyer’s journey is growing longer. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. There’s no shortage of software out there that allows marketing and sales teams to collaborate.

Data 117
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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

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45 of the Best Social Media Analytics Tools

agora pulse

You can download this free SMART goals guide to help you with that planning. Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features.

Analytics 179