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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.