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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings.

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Download our guide.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

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Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Are you sick and tired of spinning your digital marketing and social media wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Audience Analysis Worksheet (worksheet to help you prioritize your niche). Need help taking your brand to the next level?

ROI 60
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How to know if Your Content Marketing is Ineffective

Razor Social

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Depending on your business and your goals, this action e.g. conversion can be anything from e-book download to product purchase. No wonder so many companies fail at it! Shares on a piece of content.

Content 104