Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

OCTOBER 22, 2021

Return to Google for competitive analysis. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. Keep Tabs on the Competition.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Tip #3: Check out my Buyer Persona Bootcamp ( enroll here and get immediate access ) In less than an hour a day for 5 days you will have your buyer personas, target customer profiles nailed, even if you are brand new to target customer analysis and buyer personas!

B2B 78

B2B Exercises Remix Team 78

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 102

Organization LinkedIn Strategy Social Media 102

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Try Keyhole for free Author Bio Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io. But don’t stop there. Start your free trial today

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. There’s no cost to get started. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 28, 2023

Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these. Audience analysis helps prevent this. What are examples of marketing automation?

Team 108

Team Hubspot Marketing SMS 108

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? With Keyhole’s LinkedIn analytics tool , you can access advanced analytical features like suggestions for the best time to post, optimal posting length, competitor analysis, discovering the best content types and media types, exploring trends, and more.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? With Keyhole’s LinkedIn analytics tool , you can access advanced analytical features like suggestions for the best time to post, optimal posting length, competitor analysis, discovering the best content types and media types, exploring trends, and more.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. What are Personality Insights?

Content 90

Content Sample Samples Sentiment 90

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Total the cost of customer interactions to set a better social media budget. Pay attention to what they say on social media and in reviews. Use these pain points to create content.

Examples 102

Examples Template Templates How To 102

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. This reference is almost worth the cost of the book itself. And when the sales do come in, the value is negligible in comparison to the costs of the staff time and associated design costs.”.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

AUGUST 9, 2010

Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Calculating ROI with any precision is problematic, but there are still many aspects of social media which can and should be measured. Share this on Bebo. Share this on Facebook.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

JULY 26, 2011

Thus, blogging presents a serious opportunity cost to the company. What do those hours cost the company in salary? What do those hours cost the company in overhead and benefits? Take your monthly salary costs figure ($1405) and multiply it by your company’s standard overhead calculation.

ROI 153

ROI Cost Hosting Analytics 153

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Eric: Yeah. Jay: So we will see what happens. It will be interesting on March 30th to hear the collective disturbance in the force when everybody turns on their Timeline and it’s all jacked up.

Company 120

Company Instagram B2B Survey 120

Writtent Blog

JULY 26, 2013

For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today? His primary advice? How to Streamline Your WordPress Blogging Workflow.

ROI 74

ROI Process News Content 74

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MAY 9, 2023

Select a timeframe and post to perform the analysis. Keyhole offers a free-of-cost trial version. Final words Running Instagram giveaway contests is the most cost-effective way to promote your brand and services. To check engagement, click on — Analytics > Overview > Engagement from the menu. The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52